Why cosmetics spending is a priority

Posted on April 1, 2015 12:45 am

Time for a makeover for young and old has led to a staggering multi billion dollar Industry that is now being forced to innovate to compete with online and external competitors.A new cosmetic and toiletry market research report details insightful industry analysis and research into the market at the national level. The market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.Price disparity is a significant issue in cosmetics, where retail pricing and distribution is tightly controlled by the brands. Pre-Internet, local markets are insulated to such a degree that differential market pricing is possible, in order to let brands compete at a lower price point in countries where the average wage and disposable income was lower like in Africa. Africans are happy to pay double the European price for prestige cosmetics, because they didn’t know there was a difference, unless they actually visited the Western countries.Internet has however made it easier for a customer to do a global price-check in less than a minute and that means brands need to achieve pricing parity or face further haemorrhaging of their local sales.African consumers are brand loyal but many brands don’t offer their products online in Africa yet.

If an African online shopper wants to buy her favourite Dior lipstick, for example, she has no choice but to order it from overseas otherwise most locally available are counterpart and sub standards from Asia.Access to brands has been adore beauty biggest challenge over the last ten years, and many brands are only now begrudgingly acknowledging that “this Internet thing” is here to stay. Unfortunately the response is often to attempt to “control the brand image” by having single-brand site, ignoring the customer demand to shop across a variety of brands in a single cart.Exclusive distribution deals also had the effect of restricting domestic supply but consumers expect to be able to buy a product where they want, when they want. In tropical climate regions like Africa and Asia, changes in pigmentation is said to be the main cause of skin aging. From the facts that I gathered from an expert while writing this blog, intrinsic factors are mostly genetic and are unmanageable.

Studies have shown that they contribute roughly about twenty per cent of human skin aging. The extrinsic factors are several including but not limited to the exposure to the sun, gravity, cigarette smoke, alcohol, pollution and nutrition and contribute hugely to our eighty percent of skin aging. Accepting that aging is unavoidable process made me remain natural from my childhood. At one time while at high school, I vividly recall how a classmate nicknamed me the “human monkey” of Melbourne because of my darkness. Despite the fact that I was the only black skinned student in the school for four years, I never regretted about my natural black beauty and never tried to change my color and as Kelly Clarkson’s song goes, “what doesn’t kill you makes you stronger.”Appreciating myself has seen me remain a non-cosmetic man since tween. Unfortunately, most people don’t appreciate their color and looks and are doing everything they can to look young. It is no longer a secret that people are placing anti-aging and skin rejuvenation treatment on their shopping priority list every month.

For those who don’t know, cosmetic procedures in skin rejuvenation involve processes like dermabrasion, microdermabrasion ,injecting fillers, botulinum toxin, radio-frequency, chemical peeling and laser resurfacing.The end result for all this procedures is for those obsessed with cosmeticized beauty at the expense of natural looks having a brighter skin with less aging marks and wrinkles as well as smaller skin pores. Wearing makeup everyday is said to cause serious skin problems. Research has shown that most of the cosmetics available in the market contain chemicals, colors, additives and preservatives and some are said to be toxic.I recall one case back in early 2000 where a woman from Newcastle area in Melbourne Australia developed unknown skin infection for using lipsticks that contained harmful ingredients. The expert I consulted for this article informed me that a layer of makeup on the skin normally clogs the pores and prevents skin from breathing and to make matters worse, those obsessed with beauty rarely check the ingredients of products and in poor countries people do not even discard them on expiry. Although I don’t use any kind of cosmetic, I do appreciate that make up enhances human being’s beauty and allure.

Contador Harrison