Tv Connect 2014: Ericsson’s 2013 research on TV and video viewing

May 4, 2014

Have spent the last few days analyzing Ericsson’s 2013 consumer lab research,report seems to have vindicated Ericsson’s own prediction of a networked society. According to the authors of the report, a networked society is being realized as rapid penetration of broadband, connected video-capable devices and cloud-based services are driving consumer viewing habits to extend beyond the traditional living room experience and towards a new TV anywhere era. About 72 per cent of those surveyed said they watch online video using a mobile device at least weekly and that’s the same case with Contador Harrison. At this year’s TV Connect 2014 that took place last week, Ericsson showed how it is uniquely placed at the convergence of the media and IP worlds to drive the future of TV so that content owners, broadcasters and TV service providers can enrich consumer lives with personalized and relevant content anytime, anywhere and on any device. Ericsson’s future TV anywhere vision brings modern web technologies to the TV operator world, enabling operators to combine the quality of service and content depth of pay TV with the interactivity and multi-screen capabilities of “over the top” video. There is also the latest advancements in video compression processing, operator content delivery network capabilities with the media delivery network solution, and LTE broadcast are transforming the opportunity to leverage video smart networks.

However, very few traditionalists expect this to happen anytime soon. While seeking an opinion from a friend working with a leading broadcaster in UK, it was clear that Ericsson’s prediction is being taken with a pinch of salt but to me, only a blind fool can fail to appreciate the trends and where the future of television lies. Having read the report, there is no doubt TV Connect event in London ended up providing the best opportunity for Swedish company to outline how it is enabling customers to deliver seamless TV anywhere experiences. Showcasing latest innovations across service creation, management and delivery as well as our unique ability to make every network video-centric and ready for new business models is what most traditionalists and conventional media executives don’t want to see but an idea whose time has come, not even the resurrection of Galileo can stop. With the shift to mobility, it is clear that Long Term Evolution broadcast is enhancing video delivery and consumer experience and cloud-enabled vision for pay TV anywhere services, which delivers the agility will make customers ultra-competitive in a rapidly evolving all-IP world.

Contador Harrison