The deceiving generation

Posted on April 30, 2013 12:15 am

Today, we live in an image-obsessed society in which vanity and peer pressure to achieve the right, youthful “look” have become huge business. Sometimes, these makeovers have failed to achieve the desired results and have had a devastating psychological impact and at times, they can be botched leading to severe tragedy.  I am not a sofa spud and will never be. Watching television for me is occasional and only when there are special moments or events. I know the power of television is equivalent to social media because its’ fully backed by skillful marketing. Last evening, I was glued to The Style network and was alarmed by the extreme behavior of young women who travel to different countries for surgery to help them look like their pop idols and celebrities. An expat who was being interviewed said such surgeries are often botched because the patients or wannabe celebrities don’t do due diligence on the reputation of the medical facilities they are going to use.

Most of the deceiving lots are women who end trying to repair the damage and psychological trauma that characterizes such surgeries. Unless you live underground, you must be aware that cosmetic surgery has become multi-billion dollar business and is one of the thriving industries that never experienced the economic recession. The “godfathers” and “godmothers” who benefit from this industry have the backing of most countries medical experts and plastic surgeons. There is no doubt in my mind that the whole healthcare industry will expand into a trillion dollar industry in coming years. Lobbying has moved a notch higher by cosmetic industry players even to an extent of asking respective governments to support their efforts to build and promote the industry. In Baltic and Nordic countries as well as Australia, there are comprehensive cosmetic surgery and tourism packages.  In African countries like South Africa and lately Kenya, the cosmetic industry conducts marketing campaigns aimed at attracting wealthy foreigners to undergo medical treatment and cosmetic surgery.

Organizations are selling the power of beauty and cosmetic surgeons are offering a path to greater self-esteem, fulfillment, youth and beauty through facelifts, nose reshaping, breast resizing, liposuction, Botox and a host of other procedures. This is all about making grey haired men and women look younger and ugly faced youths to look attractive. I am thankful that I live in a youth oriented society. The vast majority of people are seeking to project an attractive, wholesome image irrespective of their age. From Helsinki to Oslo, Kampala to Dar Es Salaam, Perth to Melbourne, Seoul to Texas, London to Milan, the cities and streets are alive and vibrant with little evidence of social problems due to the generation gap. The anti-ageism laws as in most Western countries have become obsolete. We are in an ear where people have the freedom to remodel, reshape and reinvent whenever they feel like doing so. I do not however agree when people take things too far and destroy their natural good looks and put their lives at risk by trying too hard to improve on nature. Most of the current generation appearances are deceptive and hence the birth of “deceptive generation”.

Contador Harrison