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IDC Report:Nokia exit Top 5 smartphone makers

The Latest IDC quarterly report shows that Finnish company Nokia has been toppled from top five positions in smartphone market while South Korea giant Samsung has extended its lead as the world’s top smartphone vendor in the third quarter of 2012.Nokia once the top smartphone vendor in the world, fell out of the top five for the first time since IDC began tracking the market in 2004. The Finnish company has struggled to keep pace with the rapid growth of iPhone or devices based on Google’s Android operating system.The company’s transition away from Symbian-powered smartphones to ones shipped with Windows Phone has left ample opportunity for rivals to steal share away from Nokia over the past 18 months according to IDC report. However, the report notes that smartphone market is still relatively nascent, which means there’s room for multiple vendors and operating systems to flourish, including Nokia. Nokia place among the top five was taken by Research In Motion ,the firm that makes BlackBerry smartphones. The report shows that RIM shipments and market share declined year on year but third position on the list was helped by decline of Nokia and by struggling HTC, which was ahead of RIM.Nokia’s exit from the Top 5, the first time since the inception of IDC’s Mobile Phone Tracker in 2004, was expected due to rise of Samsung and Apple globally and high-growth shown by vendors like Huawei in China, where Nokia was the dominant player as recently as the third quarter of last year. The worldwide smartphone market vendors shipped 179.7 million units in 3Q12 compared to 123.7 million units in 3Q in 2011. The 45.3% year-over-year growth was slightly above IDC’s forecast of 45.2% for the quarter.

The figures show that Samsung dominates the market, with a 31.3 per cent share, while Apple is second with 15 per cent. However, IDC’s data includes only the first week of iPhone 5 sales. In overall mobile phone shipments, Nokia remains in second place globally, with 18.7 per cent of the market, ahead of Apple’s 6.1 per cent but behind Samsung’s 23.7 per cent share.My prediction is that Nokia will make a comeback to the top five smart phone group because I think the Nokia range of Windows Phone 7 devices have real potential to close the gap as their prices are manageable as compared to pricey apple and Samsung phones. I’ve played on a Windows Phone by Nokia that was just $190 buying price and apart from being smooth, the price was relatively cheaper compared to Android devices of the same features. Microsoft and Nokia working together certainly looks like its just a matter of time before good results are achieved and I really feel that too many people are just far too critical when it comes to the Nokia Windows handsets which has been affecting the sales of the Nokia brand. The problem I see with Windows phone that Nokia adopted is the fact that it had failed to meet users’ expectations their badly coded Windows Mobile and that perception remains despite the fact that Windows 7 is much improved and genuinely worth comparing to the Android handsets. Majority of the people forming opinions that Nokia Windows phones are not good enough have probably never experienced them. Nokia need to change that perception if it’s to get back to its former glory.

 

Top Five Smartphone Vendors, Shipments, and Market Share, 2012 Q3
(Units in Millions)

3Q12 Unit

3Q12 Market

3Q11 Unit

3Q11 Market

Year-over-

Vendor

Shipments

Share

Shipments

Share

year Change

Samsung

56.3

31.3%

28.1

22.7%

100.4%

Apple

26.9

15.0%

17.1

13.8%

57.3%

Research In
Motion

7.7

4.3%

11.8

9.6%

-34.7%

ZTE

7.5

4.2%

4.1

3.3%

82.9%

HTC

7.3

4.0%

12.7

10.3%

-42.5%

Others

74.0

41.2%

49.9

40.3%

48.3%

Total

179.7

100.0%

123.7

100.0%

45.3%

Source: IDC Worldwide Mobile Phone Tracker, October 25, 2012

 

Top Five Total Mobile Phone Vendors, Shipments, and Market Share, 2012 Q3
(Units in Millions)

3Q12 Unit

3Q12 Market

3Q11 Unit

3Q11 Market

Year-over-

Vendor

Shipments

Share

Shipments

Share

year Change

Samsung

105.4

23.7%

87.2

20.1%

20.9%

Nokia

82.9

18.7%

106.5

24.5%

-22.2%

Apple

26.9

6.1%

17.1

3.9%

57.3%

LG Electronics

14.0

3.1%

21.1

4.9%

-33.6%

ZTE

13.7

3.1%

17.6

4.1%

-22.2%

Others

201.6

45.3%

184.6

42.5%

9.2%

Total

444.5

100.0%

434.1

100.0%

2.4%

Source: IDC Worldwide Mobile Phone Tracker, October 25, 2012

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