Survey: Windows gains as Android reins in smartphones market

Posted on April 29, 2013 10:12 am

Google’s Android mobile operating system has extended its dominance in smartphones in major markets including US early according to a survey published on today by Kantar Worldpanel ComTech.The report noted that Android was used on 49.3% of smartphones sold in the US market in the first quarter of this year while 43.7% was for Apple’s iOS, the operating system for the iPhone and iPad. This means that Android has boosted its lead from a year ago, when was ahead of Apple by a margin of 47.9-44.6%. While reviewing the survey it was clear that in major markets outside US, Android was completely dominant especially in European smartphone leading markets notably 93.5% in Spain, 73.6% in Germany, 69.4% in China, and 63.3% in France.

In the survey, Japan was the only country among the major markets where Apple was in the lead, with a 49.2% market share compared to 45.8% for Android. In the United States, Windows OS improved its share to 5.6% from 3.7% a year ago and it had 10.9% of smartphone sales in Italy, 7.2% in France and 7% percent in Britain. Kantar analyst Mary-Ann Parlato is quoted as saying that iOS and Android continue to battle it out for top selling smartphone OS, the market has seen Windows steadily grow over the past year and is now at its highest sales share figure so far. Windows’ strength appears to be the ability to attract first time smartphone buyers, upgrading from a feature phone and this means prospects are positive for Windows, especially in the major markets like Europe, United States and Australia.

Contador Harrison