Super Bowl XLIX: I’m giving a slight edge to Seattle Seahawks
Its Sunday, February 1 and come 6:30PM America Eastern Time, the University of Phoenix Stadium, Glendale, Arizona will be the center of attraction as more than 100 million television viewers globally including yours truly as Super Bowl 2015 pitting New England Patriots and Seattle Seahawks kicks off the battle for Super Bowl 49 honors.The two teams are simply the finest in the National Football league as those of us who follow it religiously can confess.But Super Bowl is so much more than sporting spectacle in my opinion.It is key driver of American economy, and a successful international marketing tool. Looking at the advertising revenue expected to be generated at half time during the game, its clear that where television broadcasting consolidation is intact in the industry, there is an ease of cut-throat competition among the multitude of stations vying for a piece of the advertising pie in world.This week, NBC, a Comcast corporation owned television network revealed that it has sold all the available commercial spots for today’s NFL championship, establishing a new revenue record for what is traditionally America’s TV’s biggest event of the year. An executives at the station was quoted as saying that each 30-second spot sold for an average of $4.5 million and analysts expect that could help NBC generate more than $360 million from this evening event.A year ago,Fox’s broadcast of the Super Bowl raked in $332 million in ad revenue, according to an analysis by advertising firm Kantar Media and a 30 second Super Bowl ad cost $4.2 million on average. Data released this week shows that more than 70 advertisers will be featured in today’s game.This means the consolidation of television business in America has been a success.Consolidation had also allowed television stations to “synergize” ad sales and target growth amid competition from new entrants like Netflix which recently announced plans to expand its foothold to around 100 more countries by end of 2016.
The advertising market has been growing but this evening’s magnificent event was grabbed by NBC. Although some have criticized Super Bowl as an event for the big boys advertisers, I disagree that there is monopoly in the event. From the school of thought I come from, monopoly is where competition is restricted,resulting on one sole, ruling entity but thats not the case with NBC. Super Bowl is easily the most watched television event of the year and has become a huge revenue generator.According to a recent study, money generated from the Super Bowl comes from advertising, millions of beer cases, massive gambling events, ticket sales, food like chicken wings, pizza,merchandise among others. Despite all the good things about super bowl, the so called Deflate-Gate scandal has dominated sports headlines in run up to this evening’s event, Super Bowl fanatics like Contador Harrison weren’t expecting that kind of attention the league got. Historically, atmosphere surrounding the NFL playoffs have always been intense and was glad to see the matter resolved amicably.The controversy was centered about soft footballs. This evening event will see see pop superstar Katy Perry will headline the Pepsi Super Bowl XLIX Halftime Show.Katy Perry is one of the most popular artists on the planet and currently has 64 million followers and that’s more than any one else.Cant wait to see Idina Menzel sing the National Anthem and John Legend singing “America The Beautiful” as part of Super Bowl XLIX pre-game festivities.On my part, I have decided to go with Seattle Seahawks win but have a feeling New England Patriots will be no pushovers. As a difficult prediction, i’ve had to make, no doubt in my mind it’s going to be a great Super Bowl 49 that features among the best teams and coaches in the game. In the end,though I’m giving a slight edge to Seattle Seahawks but may the best team win.