Super Bowl 2013 is here with us
Since I first went to United States for advanced education studies over a decade ago, I have never missed watching super bowl finals and today will be no different as I will be among hundreds of millions of viewers who will settle in front of TV sets for over four hours and watch commercials interrupted by an American football game. The showdown in New Orleans will be between the Baltimore Ravens and the San Francisco 49ers.Unlike the last few seasons editions where I have aligned myself with winners and losers, this time round I will be a fence sitter as neither of the two teams has my support. According to the event details released yesterday, there are more than 30 brands ranging from global to local forking out as much as $3.8 million for 30 seconds of airtime on the CBS network.
This proves that the main attraction of the Super Bowl that will bring US football season to a close will generate unmatched advertisement revenues.Notably, some brands have already released their ads in full on YouTube to get us talking and just like previous finals, am certain some are holding back their ads until the opening kickoff. The social media platforms like Twitter and Facebook will no doubt keep the buzz alive long after the clock runs out. By then, some will take 17 muscles to smile and others will take 43 to frown. May the best team win.