Perth wins eTown Award in Australia
It is the largest and capital city of Western Australia and currently fourth most populous in the country but now,Perth despite its mining centric tag, is the top urban location when it comes to Australia’s burgeoning ‘digital economy’, according to eTown awards list which were unveiled yesterday in Australia. According to latest Deloitte Access Economics, Australia’s digital economy is expected to grow to $70 billion by the year 2016.The other on top five list after Perth are City of Yarra in Victoria, Adelaide, North Sydney and Ryde in NSW made up the top five urban digital pacesetters. Meander Valley in Tasmania, Cessnock in NSW, Wingecarribee Shire in NSW and Scenic Rim Regional Council in Queensland were named in the top five regional areas after Byron Shire in NSW was named the winner.Google eTown Awards is a new initiative designed to recognize the communities of small businesses that are using the internet to grow, acquire and connect with customers.Digital economy is also fuelling Australia’s economic growth and it’s important businesses of every size are well equipped to take advantage of the potential.
Perth has a lot of small businesses are coming up and I guess the reason is because people recognize the quality of an online presence.Google in its report says that the web is transforming all businesses in Australia, not just those typically considered to be “internet businesses”.eTown awards results are based on data that is collated and analyzed through businesses who advertise with Google AdWords or websites that have been created using Google’s free service and the MYOB Getting Aussie Business Online initiative.A research by Getprice released early this week also shows that there is substantial growth in start-ups’ online opportunities in Australia after it revealed that online shopping on a mobile device is at least a weekly occurrence for the majority of people, with more than a quarter shopping at least once a day.The current trends presented challenges but also many opportunities for retailers because it is now a ‘consumer’s market’ where retailers need to adapt to suit ever-changing consumption behaviours. I hope eTown awards will encourage other small businesses to get online to connect with people who are actively looking for their products and services in Australia and beyond.