Lumia phones could save Nokia

November 13, 2012

Nokia’s Lumia smartphones are trickling into the market and early signs from various markets suggest they may sell well enough to give the handset maker more time in its fight against industry leaders Samsung and Apple.I do feel that positive reviews both online and mainstream media are a great beginning for the Finn giant but as I have seen many times before it may not deliver strong sales. Also, I thinkNokia is taking a gradual approach to launching the phones, and availability is expected to vary by market for the next few weeks.Successful sales of the latest Lumia 920 and 820 models are crucial for Nokia’s survival.Nokia is expected to sell roughly three million of the new models this quarter.
Just like many others in tech world,I had feared poor reviews and weak sales could bring an end to the company’s smartphone business early next year.Luckily, the consumer reviews seem to favor the new models, which include high-definition cameras and the latest Microsoft Windows Phone 8 software.The phone comes with Windows Phone 8, the next generation of Microsoft’s mobile version of Windows. In this version, plenty of live tiles are available, homescreen customisation, a better web browser, support for wallet and payment options, group communication, and kids corner that acts as a safer option for you and your bank account when you inevitably give your handset to the kids.

One of the new things about Windows Phone 8 is that manufacturers can provide higher definition resolutions, and that’s included in the Lumia 920, with this smartphone featuring a 4.5 inch screen support 1280×768, making it HD.The screen is protected by Corning’s second-generation Gorilla Glass technology, while the actual display supports Nokia’s ClearBlack for better colour and contrast in sunlight. Nokia is including quite a bit of connectivity here, with Near Field Communication available, as well as Bluetooth 3.1 with A2DP, a microUSB port at the bottom, the standard GPS, dual-band WiFi 802.11 a/b/g/n, DLNA, and even 4G LTE, resulting in some uber fast speeds when you’re outside of work or home.Am very impressed with the hardware features of the Lumia 920 that I tested few days ago and the improved software functionality of Windows Phone 8 and I have a firm belief a focused launch to drive steady sales growth is necessary. I predict the phones would be popular with first-time smartphone users, thanks to home screens with tile like icons designed to help users navigate applications and functions. However, I also also expect Lumia to face competition during the pre-Christmas shopping season from iPhone 5 and to an extent Galaxy SIII.

 

Contador Harrison