IDC tracker reveals Android remain the dominant platform

Posted on November 19, 2013 12:30 am

A survey conducted by research firm IDC has placed Google’s Android platform on top and revealed that four out of five smartphones sold worldwide in the third quarter used it. There was also a slight improvement by Microsoft’s Windows Phone that showed strong gains in market shares. However, Android’s market rose to 81%, extending its lead over Apple’s iOS that fell to 12.9%. Windows Phone emerged as the number three platform with a market share of 3.6%. Windows Phone sales grew 156%, with more than 90% made by Nokia. BlackBerry market share fell to 1.7%. Overall the market for smartphones grew 39.9% year-over-year in the quarter. After keen look at the numbers, there is evidence that Android and Windows Phone are making significant strides. IDC’s Worldwide Quarterly Mobile Phone Tracker reports a total of 211.6 million smartphone units shipped in third quarter and an uptick in the percentage of large-screen smartphones that ranges between 5 and 7 inches shipped compared to the same quarter last year.

In 2012 the same time, IDC figures showed phablets accounted for 18% of smartphone units shipped but that figure is up to 21%. This is the first time Android has topped 80% market shares and statistically, Microsoft’s Windows Phone has equally performed well. IDC reports iOS market share declined. Despite their differences in market share, both platforms according to IDC have a selection of devices available at prices low enough to be affordable to the mass market. The mass market was cited as the key driver of the entire market.  Survey also showed that average sales price of a smartphone fell 12.5% in the quarter to $317 and smartphone average selling prices have continued to decline as the appetite for more affordable devices grows. IDC believes the absence of a large-screen device may have contributed to Apple’s inability to grow share in third quarter. Large screen devices generally come with a higher selling price than smaller screen devices, due to the need for more powerful and expensive components.

Contador Harrison