IDC Survey: Global tablet sales up 78% in 2012

Posted on February 23, 2013 02:44 pm

According to the latest survey, global market for tablet computers rose to 78.4% last year with 128 million of the devices shipped. Research firm IDC data shows that tablets made up 10.7% of the global market in 2012 for smart connected devices, which include smartphones, and portable and desktop PCs. Overall, the market for these devices grew 29% to 1.2 billion, according to the research company, with growth in tablets and smartphones that saw a 46 percent rise offsetting declines in PC sales. Despite the growth, tablets have not yet eclipsed sales of traditional PCs yet, the figures showed.

The data also showed a 3.4% drop in portable PC sales to 202 million and a 4.1% decline in desktop PC sales to 148.4 million. These were dwarfed by the 722 million smartphones sold last year, a figure that was previously released. Smartphones and tablets are growing at a pace that PCs cannot keep up with. The average selling price for a tablet declined 15 percent in 2012 to $461, and we expect that trend to continue in 2013.IDC said smartphone prices averaged US$408 and are generally replaced more often than other devices.

In the overall market for connected devices, Samsung rose to the top position with at least 20 percent of the market in each category, and an overall market share of 20.8 percent, overtaking last year’s leader Apple. Apple held 18.2% of the market for 2012, up from 16.3% in 2011. The maker of the iPhone and iPad saw 44% growth for the year but was unable to keep pace with Samsung, which more than doubled its sales. The number three company was China-based Lenovo with a 6.5% market share in all devices, followed by US-based Hewlett-Packard 4.8% and Dell 3.2%. IDC said Apple fared better in the fourth quarter than earlier in the year, and was boosted by its release of the iPhone 5 and iPad mini.


Contador Harrison