Facebook Audience Network introduction will enhance privacy
Facebook expects it will provide smooth, sustainable way for developers to control what happens when users click on content in their cellphones. To those developers who wishe to access more than a user’s public profile, friend list and email address, they will need to submit their app for a login review from now henceforth and that would ensure app follows Facebook’s policies and best practices for permissions. Developers will also be able to apply for the new Anonymous Login beta program which allows people to log into apps they wish to try out without sharing their personal information. A mobile feature, A Send To Mobile feature with Facebook Login lets developers send notifications to users’ phones to download mobile apps when people log into websites, which Facebook said provides a convenient way to convert desktop traffic to mobile. Facebook also revealed a beta of a new mobile advertising feature, the Audience Network and it is expected to enables advertisers to display targeted relevant campaigns to users with high quality ads.