Ericsson’s mobility report
Smartphones made up almost 40% of overall mobile phone sales during the third quarter of 2012 signaling their rapid acceptance worldwide. Data traffic doubled from last year and is expected to grow at annually at around 50% between 2012 and 2018, driven mainly by video. The research showed that online video is the biggest contributor to mobile traffic volumes, constituting 25% of total smartphone traffic and 40% of total tablet traffic. According to the report which I have read, this will no doubt put new requirements on networks to cater for quality anywhere and anytime. The total mobile subscription could reach 6.6 billion by the end of this year and 9.3 billion in the next six years. World second largest economy China accounted for about 35% of net additions during the third quarter, with about 40 million additional subscriptions. Brazil the sixth largest economy added 9 million while Indonesia added 7 million and the Philippines 5 million.
Overall, global mobile penetration reached 91% and mobile subscriptions now total around 6.4 billion. Mobile subscriptions have grown by around 9% year-on-year and 2% quarter-on-quarter. The Ericsson report also shows how expectations of mobile network quality have been elevated by the availability of smartphones and tablets that have changed the way people use Internet globally. Mobility is becoming an increasingly significant part users daily lives. The report further revealed that Asia Pacific had the largest share of the total traffic in 2012 and that is expected to increase its share of data volume from around one third today to almost 40% in the next six years.