eMarketer Report: E-commerce sales topped $1Trillion in 2012

February 5, 2013

eMarketer,a market research firm has few hours ago released global Internet retail sales figures which topped $1 trillion in 2012 for the first time in history. United States,the world largest economy held the top spot although data indicates that China is rising fast. The report by eMarketer, said ecommerce consumer sales grew 21.1 percent to just over $1 trillion, and are expected to grow another 18.3 percent this year, fueled by strong growth in Asian countries. The research firm said North America remained the top region for ecommerce in 2012 with $364 billion in sales, up 13.9 percent. However, the eMarketer says that in 2013, the Asia-Pacific region is likely to be number one with 30 percent growth, which would bring the market to $433 billion, according to their estimates.

US ecommerce sales for 2012 were estimated at $343 billion, with Japan in second place at $127 billion, followed by Britain $124 billion and China $110 billion. China is projected to vault into second place with 65 percent growth in 2013 to $181 billion. The US will remain the top market but growth will slow to 12 percent, for a total of $384 billion. Average spending per user is lower in China and is set to reach just $670 this year according to the eMarketer. The sheer growth in China’s digital buyers is staggering. China may double the number of people who buy goods online between last year and 2016. The data used by eMarketer includes retail sales, travel sales, digital downloads purchased via any digital channel but excludes gambling and event tickets.

Contador Harrison