Asus and Acer announce end of Netbook production

Posted on January 3, 2013 03:11 pm

Netbooks, the small, low-cost mobile PCs, are officially no more as two of the last remaining manufacturers, Asus and Acer have both claimed that the end of 2012 marked the end of production for the mini laptops. I did not see any fuss when a research company predicted that by the end of 2010, 45 million devices would be sold but I was one of those trashed when another research company went as far as to suggesting that by the end of this new year 2013 netbooks would sell in quantities of 139 million per annum. Against all odds, full-sized laptops became more powerful, lighter and cheaper, and in three years ago Apple released the iPad 1 which led to Tablets replacing netbooks as the alternatives to full sized laptops.During the iPad 1 launch, I vividly recall the late Steve Jobs explaining how there is room for a third device in our lives, the one that occupies the gap between a smartphone and a laptop computer and is able to occupy that space, it has to be better than both devices at browsing the Web, sharing photos, watching videos, reading e-books and gaming.

When they were launched in 2007, I saw netbooks as the linkage between the smartphone and the traditional computer especially because of being portable. However, despite the super hype that surrounded their entry of being smaller, cheaper than a normal size laptop computer, I did not migrate from my Mac products. At the time, their selling point was a low power Intel Atom processor, ten inches low-resolution screen and a stripped down version of Windows as an operating system.At the height of netbooks sales dominance in 2009-2010, many people argued that the sporadic sales of the mini laptops could force Apple to launch their own netbook if it wanted to survive. The problem with netbooks is that they’re slow, they have low-quality displays, and they run on old PC software. Unless you live in dreamland, I don’t think there is anyone who can say they’re better than a laptop at anything, they’re just cheaper version of laptops. In simple language, they are just cheap laptops. Four years ago, netbooks had become so popular that world’s leading PC manufacturers, from Sony to Toshiba and HP, had their own range of netbooks but that would be no more as Asus and Acer were the last remaining manufacturers.

Contador Harrison