Apple unveils iPhone 5C and iPhone 5S that features fingertip scanner
Apple has unveiled two new iPhones, including a cheaper plastic version in bright colours and an updated high end device with a fingerprint scanner.iPhone 5C, the cheaper of the two will come in five colours including blue, green, pink, yellow and white while the high-end model, called the iPhone 5S, will be available in gold, silver and grey. This means that American company has continued with its tradition of releasing a brand new handset every year. Analysts and tech reviewers have hailed the new devices as a strategy shift to reach a broader range of customers around the world. “The business has become so large,” Cook said according to the video of the launch. “We’re going to replace it with not one, but two new designs.” Apple chief designer Jonathan Ive called 5C a “beautifully, unapologetically plastic.” There was notable similarity of hardware for the 5C to the existing iPhone 5 handset which will be discontinued. Apart from the plastic case, iPhone 5C has a better front-facing camera and improved battery and comes with same A6 processor, 8MP camera and LTE 4G broadband capability as the older iPhone 5. The 4 inches Retina display, the battery is larger than it was on the iPhone 5, a new FaceTime HD camera, Dual-band Wi-Fi and Bluetooth version 4.0.
iPhone 5S which is my choice among the two versions comes in a A7 chip is twice as fast as the current iPhone 5. Built in fingerprint scanner and Touch ID feature unlocks the phone and can be used to purchase apps. The phone also has Dual flash LED camera with 28-megapixel panoramic photos and has 10 hours of talk time and 250 hours of standby. Apple boasted that it has unleashed the first 64-bit processor in a smartphone, and promises a 40 fold jump in overall performance and 56 times faster graphics as a result. Of interest to me was the new iOS 7 operating system that has a native 64-bit kernel, libraries and drivers. There will be built-in apps of 64-bit too but iOS 7 can also run 32-bit apps. An M7 motion co-processor is also new with the iPhone 5s, and forms part of the A7 system-on-chip. The M7 chip is a motion co-processor that continually measures motion data featuring an accelerometer and gyroscope. This means Developers will be able to access new CoreMotion APIs that take advantage of M7 to create even better fitness and activity apps than we have already. Apple claims that M7 will save battery life for pedometer or other fitness apps that use the accelerometer all day.Apple has also added a better iSight camera to the 5S, with a larger sensor that features bigger, 1.5 micron pixels, a faster, f/2.2 five element lens, a 120 frames per second high-definition 720 pixel slow-motion shooting mode and image stabilization.
There was no doubt after the announcement the iPhone 5C is part of Apple’s broad plan to counter the lucrative low cost smartphone market that has seen it rivals like LG, Samsung and HTC among others most of which use Google’s Android operating system capture the market significantly. Apple designer Jonathan Ive said despite the low cost, the plastic iPhone 5C with a steel frame “is beautiful”. In the launch video, Ive said “We took the same fanatical care with how the iPhone 5C feels in your hand.” The iPhone 5C with 16 and 32 gigabytes of memory and tech insiders have been quick to point out that iPhone 5C is a plan to win over buyers in China and other developing markets like Africa, Asia and South America where there is fierce competition from low-priced smartphones powered by Android.Being the higher-end of the two, iPhone 5S has a 64-bit A7 chip the company claims will make it work twice as fast as the iPhone 5.
iPhone 5S comes in 32GB model and the top-of-the-line 64GB model and the phone has a fingerprint-sensor technology located on the phone’s home button, which people can use to unlock the phone and confirm purchases from iTunes and Apple’s app store. In the launch video, Apple vice president Phil Schiller said “We have so much of our personal data on these devices, and they are with us almost everyplace we go, so we have to protect them.” The Touch ID Sensor is 170 microns thin, senses 500ppi and scans a user’s ‘sub-epidermal skin layers and the ring around the home button acts as a detection ring that turns on the Touch ID sensor and is made from a scratch-resistant material. Apple’s designer, Jonathan Ive claimed that ‘It’s not just rampant technology for technology’s sake.’ Touch ID works by encrypting the fingerprint, which is secured inside a ‘secure enclave’ or port. However, the print is not available to other software, not is it uploaded to Apple’s servers or backed up to iCloud. It’s also integrated with iOS 7 and Apple said all fingerprint information would then be encrypted and stored securely inside the A7 chip.
You can watch the launch video here : http://www.youtube.com/watch?v=QVMyrhxKfMw