Africa’s smartphone shipment growth surpass expectations

Posted on April 17, 2014 03:23 pm

Sub Saharan Africa’s shipments of smartphones delivered better-than-expected growth in the last quarter of the 2013 on demand from Nigeria and other fast growing markets like Tanzania, Kenya according to market research data. Smartphone shipments grew 14 percent to 18.7 million during the final quarter of last year,as Asian smartphone makers increased production of 4G-capable models. South Korea’s Samsung retained the first place with a regional market share of 45.6 percent, thanks to growing shipments of its low to mid-ranged models in the continent and slow death of Nokia brand. Huawei, HTC, LG, Lenovo, Tecno and Nokia also recorded a noticeable improvements in sales to a 6.3 percent market share, leaving them sharing the remaining market share., Huawei Technologies led the way with more than took 9 percent of sub Saharan Africa market, while LG Electronics Co took 7.4 percent over the same period.

Chinese, South Korean and Taiwanese smartphone makers performed far much better against traditionally stronger global brands like Nokia, Blackberry. This has seen several Asian companies such as Huawei and Xiaomi Corp to record significant quarterly growth of more than 5 percent. Surprising company that was ranked among the top ten was Coolpad, a Chinese firm that has entered the frequency division duplex long term evolution fourth-generation smartphone market. An insider in the company’s Africa’s business informed me that the company is expected to see rising annual shipments throughout and that will give it an upper hand in the sub Saharan market amid the rapidly expanding 4G industry. Smartphone shipments could continue to benefit from increasing demand in Africa according to the report that predicts a 12 percent quarterly growth this year.

Contador Harrison