ACMA Report: Australians abandoning fixed-line phones

July 5, 2013

The latest figures published by the Australian Communications and Media Authority (ACMA) shows an increasing number of Australians are using mobile phones and ditching fixed-line telephone services, Almost a fifth of last year population equivalent to over 3.3 million people effectively replaced their fixed-line home phones with mobile handsets. ACMA data was sourced from Roy Morgan Single Source for the year ending December 2012. By close of last year, according to ACMA, a trend that had continued to grow over the last few years. In the year from December 2011 to 2012, the number of full mobile substitution users reached around 480,000, statistics showed, an increase of 70%.

The mobile network operators offering faster data connectivity with 4G services and plans becoming more flexible and affordable, people are increasingly using them for their broadband connections instead of fixed line alternatives. According to ACMA data, most of mobile only adopters are under the age of 35 and live in metro areas despite the fact that they are considered low-income earners, bringing in less than $50,000 a year. ACMA added that while fewer than 3% of the Australian population fell into the full substitution category where a person uses a mobile device for both voice and Internet services exclusively, this figure was rapidly growing.

Contador Harrison